Law : Create Free Legal Documents

Posted on May 2, 2012 by How to learn online business

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Law : Law Forms For You To Use In The UK

Posted on May 2, 2012 by How to learn online business

Law forms for you to use, in the UK, covering a wide range of the law areas, especially brought to you with our agreement with the Law Depot.com.

Wills & Power of Attorney

Enduring Power of Attorney Registration An Enduring Power of Attorney Registration is a document that gives another party the legal authority to act on a donor’s behalf in order to manage the donor’s legal and financial affairs, even after the donor has lost capacity.

Last Will and Testament A Last Will and Testament gives you the ability to protect your loved ones and to decide what happens to your estate and children after your death – not the government.
Lasting Power of Attorney Registration A Lasting Power of Attorney Registration is a document that gives another party the legal authority to act on a donor’s behalf in order to manage the donor’s legal and financial affairs or personal welfare.
Living Will An Advance Decision (also called Living Will or Health Care Directive) is used to help ensure that your medical wishes are carried out when you are no longer able to provide consent.
Power of Attorney A Power of Attorney is a document which gives another party the legal authority to act on your behalf in order to manage your legal and financial affairs. The power given can be very broad to allow complete control over all your finances and property, or it can be limited to a specific task. A Power of Attorney is crucial to have when planning for future incapacity or extended absences from home.
Revocation of Power of Attorney A Revocation of Power of Attorney is a document used to cancel a previously granted power of attorney. The document must be signed by or on behalf of the person who granted the power. Use LawDepot’s Revocation of Power of Attorney when you no longer want the person whom you appointed to act on your behalf.

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Advance Decision

Advance Decision An Advance Decision (also called Living Will or Health Care Directive) is used to help ensure that your medical wishes are carried out when you are no longer able to provide consent.

Health Care Directive An Advance Decision (also called Living Will or Health Care Directive) is used to help ensure that your medical wishes are carried out when you are no longer able to provide consent.

Living Will An Advance Decision (also called Living Will or Health Care Directive) is used to help ensure that your medical wishes are carried out when you are no longer able to provide consent.

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Loans, Debt, IOUs
Amortization Schedule An amortization schedule outlines the mount of time (number of years) that it will take to repay the entire amount of a loan or mortgage given a certain interest rate, amount of payment and frequency of payments.
Demand Letter A Demand Letter is a letter sent by certified mail to demand payment or some other action, which is in default. Essentially, a demand letter sets out why the payment or action is being claimed, how it should be carried out (e.g. payment in full, payment over time), and directions for the reply and a deadline for the reply. Demand letters are frequently used to maintain some goodwill between business parties and they often encourage payment, in order to avoid expensive litigation. Most demand letters contain the ‘threat’ that if it is not adhered to, the next communication between the parties will be through a formal legal proceeding. We have demand letters for the following situations: debt owed, NSF checks and stopped payment on a check.
Loan Agreement A Loan Agreement is used to document and set out the terms of a loan between individuals, between corporations, or between an individual and a corporation.

Promissory Note A Promissory Note is an enforceable promise to pay back a loan or debt.
Release Agreement (Waiver)

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Partnership and Joint Venture
Business Plan Clearly describe your business plan for the benefit of stakeholders, lenders and investors.
Joint Venture Agreement A Joint Venture Agreement provides a contract for two or more individuals or entities to form a business relationship suitable for a single project or purpose.

Partnership Agreement A Partnership Agreement is a contract for two or more individuals or entities to form a business partnership.
Purchase and Sale of Business A Purchase and Sale of Business Agreement is used to transfer the shares or assets of a business from one or more sellers to one or more purchasers. The agreement can be structured as a sale of the shares of the business or as a sale of the assets of the business.

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Human Resources
Confidentiality/Non-Disclosure Agreement A Confidentiality / Non-Disclosure Agreement protects your confidential business information or inventions revealed during discussions, proposals or negotiations with another party. It also protects against disclosure to third parties of information not already in the public domain. Our confidentiality agreement is ideal for: proposed business transactions between two parties, protection of inventions, protection of an employer’s confidential information from employees and contractors, and any other purpose that you describe.
Employee Evaluation An Employee Evaluation allows employers to assess the performance and improvement of their employees. Our Employee Evaluation provides an optional numerical scoring feature, an optional improvement plan and an option to personalize the evaluation with specific comments for the employee.
Employment ContractAn Employment Contract sets out the terms on which you are hiring an individual or company.

Pay Rise Agreement A Pay Rise Agreement is a legal contract between an employer and an employee where an employer agrees to pay certain compensation to the employee in exchange for services rendered. In effect, the Pay Rise Agreement amends the terms of the original employment agreement with respect to compensation.

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Letting
Eviction & Renewal Notices (Commercial) The Commercial Eviction and Renewal Notices can be used by landlords to renew or terminate a commercial tenancy or by tenants to request a new commercial tenancy.
Eviction Notices (Residential) The Residential Eviction Notices are written notices to vacate the property, given to the tenant or tenants by the owner of the property. LawDepot’s Residential Eviction Notices can be used by landlords who wish to legally terminate assured shorthold tenancies at the end of the fixed term or after the fixed term has expired. It can be used in situations where the tenant has failed to pay rent or has breached other terms of the residential tenancy agreement.
Flatmate Agreement A Roommate Agreement is a contract entered into by tenants of a residency that establishes rules and guidelines for financial and household responsibilities.
Lease Agreement (Commercial) A Commercial Property Lease Agreement creates a commercial tenancy agreement between a landlord and a tenant.
Lease Amendment A Lease Amendment is used to make changes to existing lease. The original lease remains in effect, but one or more changes are made to the terms of the lease. In order for the Lease Amendment to be valid, it must be signed by all of the parties listed in the original lease.
Lease Assignment Agreement A Lease Assignment Agreement is used when a tenant who is renting property from a landlord wants to transfer the entire interest that the tenant has in the property to a third party. The third party then assumes the lease and all rights and obligations under the lease that the tenant had with the landlord.
Residential Rental Inspection Report A Residential Rental Inspection Report is used by landlords (or lessees, or property managers) to record the condition of a rental property when someone moves into it, and again, when someone moves out.
Sublease Agreement (Commercial) A Commercial Sublease Agreement is used to convey the leasing of premises by a lessee to a third party for part of the lessee’s remaining term of the original lease. Our sublease agreement is used to convey the leasing of premises by a lessee to a third party for part of the lessee’s remaining term of the original lease.
Tenancy Agreement A Tenancy Agreement creates a residential tenancy between a landlord and a tenant.

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Goods & Services
Bill of Sale A Bill of Sale is used to transfer the ownership of property from a seller to a purchaser. The Bill of Sale also acts as a sales receipt.

Catering Service Agreement A Catering Service Agreement allows two parties to enter an agreement whereby a caterer is hired on a contractual basis. Our Catering Service Agreement is designed with flexibility in mind for your convenience, and covers all the important areas that a catering agreement should cover, including compensation, menu and guest guarantees, and more.
Childcare Services Agreement A Child Care Services Agreement allows two parties to enter an agreement whereby a child care provider is hired on a contractual basis. Our Child Care Service Agreement is designed with flexibility in mind for your convenience, and covers compensation, liability issues and more.
Cleaning Services Agreement A Cleaning Services Agreement allows two parties to enter an agreement whereby a cleaner is hired on a contractual basis. Our Cleaning Services Agreement is designed with flexibility in mind for your convenience and includes options for compensation, services provided, dispute resolution and more.
Computer Services Agreement A Computer Services Agreement allows two parties to enter an agreement whereby a computer service provider is hired on a contractual basis. Our Computer Services Agreement is designed with flexibility in mind for your convenience and includes options for compensation, confidentiality clauses, deposit and cancellations and more.
Consulting Agreement A Consulting Agreement allows two parties to enter an agreement whereby a consultant is hired on a contractual basis. Our Consulting Agreement is designed with flexibility in mind for your convenience and includes optional confidentiality, non-competition and non-solicitation clauses.
Independent Contractor Agreement An Independent Contractor Agreement allows two parties to enter into an agreement whereby an independent contractor is hired on a contractual basis.
Service Agreement (General)A Service Agreement allows two parties to enter into an agreement whereby a service provider is hired on a contractual basis.
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Other Forms
Amending Agreement An Amending Agreement is used to make alterations to existing contracts or agreements between two or more parties. The original agreement remains in effect, but one or more changes are made to the terms of the agreement. Amendments can be such matters as extending the term of the agreement, changing a payment amount, changing or adding obligations of one party, etc.
Business PlanClearly describe your business plan for the benefit of stakeholders, lenders and investors.
Cease and Desist A Cease and Desist Letter is used to demand that a person or company cease any unwanted action or behaviour. For example, it can be used to demand a person or company cease violating your copyright or to demand a creditor to stop harassing you. You can also make demands upon the creditor or DCA to provide details of the debt, copy of the original agreement and to remove entries from your credit history.
Child Travel Consent A Child Travel Consent Form is required where a minor child under the age of 18 is traveling internationally without both parents present. It helps to avoid hassles boarding airplanes, seeking medical treatment for the children in your care, or crossing international borders. It is especially useful in divorce/separation situations.
Complaint Letter A Complaint Form is used to complain to a person or company about a product or service that they sold or provided to you. Our complaint letter can also be used to complain to someone about anything you want.
Confidentiality Agreement A Confidentiality / Non-Disclosure Agreement protects your confidential business information or inventions revealed during discussions, proposals or negotiations with another party. It also protects against disclosure to third parties of information not already in the public domain. Our confidentiality agreement is ideal for: proposed business transactions between two parties, protection of inventions, protection of an employer’s confidential information from employees and contractors, and any other purpose that you describe.
Debtor Letters

A Cease and Desist Letter is used to demand that a person or company cease any unwanted action or behavior. For example, it can be used to demand a person or company cease violating your copyright or to demand a creditor to stop harassing you. You can also make demands upon the creditor or DCA to provide details of the debt, copy of the original agreement and to remove entries from your credit history.
Directors’ Resolution

A Directors’ Resolution creates either the director’s minutes or the director’s resolution in lieu of meeting for any corporation or organization.
Hold-Harmless (Indemnity) Agreement

Use LawDepot’s Indemnity Agreement to allow one party to protect another party against any future losses or claims in relation to a particular activity.
Letter of IntentLawDepot’s Letter of Intent provides a non-binding document for two or more parties to form an understanding for a future agreement.
Separation Agreement

A Separation Agreement is used to divide any property and debts that you and your spouse have incurred, as well as provide for custody, visitation and support of any minor children of the relationship. Our Separation Agreement is ideal for separated couples looking to settle property and custody issues prior to a divorce judgment.

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- TO COME SOON –

SPECIFIC CONTRACTS FOR

UNITED STATES

AUSTRALIA

CANADA

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Business Newsletters : 3 Reasons Why Every Business Needs One.

Posted on April 19, 2012 by How to learn online business

There are many benefits you and your business can reap from publishing your own newsletter.

1. Keeping In Touch — Your customers and clients are the lifeblood of your business. What better way to stay in touch with your existing customers than through a newsletter? A newsletter allows you to add personal touches to your relationship and celebrate milestones, both your own and your client’s. In addition to furthering your relationship with your clients, a newsletter can also allow you to introduce new products, offer special sales or discounts to your existing client base, and encourage referrals.

2. Hook In New Customers — Unless they have an immediate need or came to you through a powerful referral, most potential customers won’t buy right away. Often they will shop around and compare which means you will likely never see them again. However if you have a free newsletter that offers interested clients the opportunity to learn more about you, your business, and your products for free and they can also learn more about your interaction with your existing customers. A newsletter can be a very simple strategy to turn a one-time visitor into a lifetime customer.

3. Establish Your Expertise — No one knows more about your business than you do which makes you an expert. Likely the construction of your own business has further left you with a great deal of expertise in your field. Share your nuggets of knowledge through your newsletter to deepen your relationship with your existing customers and convince potential customers that you are the answer to their problems.

Now that I have convinced you that you need to publish your own newsletter, I want to go over a few questions that budding editors and publishers always ask.

What exactly is an electronic newsletter?

Just like their paper counterparts, electronic newsletters deliver written messages usually relating to a common theme or topic. The main difference is that an electronic newsletter transcends paper and ink and most likely only ever exists on a computer screen.

Some electronic newsletters are delivered only via email while others are delivered only on the web. Most are delivered in some combination of the two. Most ezines and newsletters are delivered via email but also available immediately via web page (or rather blog page) and RSS feed.

You can choose the method is most suited to you and your audience.

How do you publish an electronic newsletter?

It is much easier to start publication of your own electronic newsletter than it is to start up a print publication. You simply need to decide on a topic, name your publication and start writing. It is easy to find an audience (beyond your own customer base if you choose) through the various ezine and newsletter directories around the internet as well as going directly to the source, for example discussion boards for people interested in your topic.

You will need to determine a delivery method, which means most likely setting up your own web site or page on your existing web site; creating an archive for your issues once they are created, which could mean setting up a blog; and tracking your readers, which likely means setting up a mailing or autoresponder service. However you can use free tools to do any of these things. Whatever why not start now to develop your own series of business newsletters?

Thank you for reading this article.I hope you found it and the product useful and informative.If so please tell your family,friends and colleagues. The main site link is

http://this-is-how-i-started.info

Are You Serious About Making Money in International Trade?

Then CLICK HERE.

And if you LIKE this article then please click on the SHARE button below

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Posted in business newsletters | Tagged business, ebusiness, ecommerce, home business, internet business, online business, start business, work at home, work from home | Leave a comment

And Now For Something New Very Soon.

Posted on April 19, 2012 by How to learn online business

Due to, not actual demands, but a lot of people asking if I had thought of creating one, I have decided to start a newsletter for all those who are happy through an opt in, to receive one on a monthly basis.

It will have short bits of information and ideas that I find are individually too short for a single post.

I also would like to keep you all up to date on the other blogs and what I am doing with them.

Details and a sample newsletter coming soon !

Peter

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Objectives : 3 Must-Have Strategies to Stay on the Cutting Edge

Posted on April 12, 2012 by How to learn online business

It’s difficult to reach your objectives and business goals if you don’t have the right materials and/or the information to help your business reach the success it’s capable of. These three insights will help you generate the businessyou’ve always dreamed of.

1. Explore New Advertising Methods

The first sign that you might need to explore new marketing strategies, is a sharp decline in the effectiveness of your advertising campaign. OK, you shell out a lot of hard earned cash to advertise, and the public turns its nose up! Don’t wait until your profits are plunging to start hunting for new marketing strategies.

Keep searching for the pot of gold. The whirlwind of change that continuously sweeps through the marketplace offers great opportunity for discovering new advertising mediums. Be on the lookout for one that will set you up for brand new heights of success.

Here’s the rule of thumb for advertising: Keep 80 percent of your advertising budget invested in the “tried and true” methods that bring in a steady flow of profit, and invest 20 percent into the exploration of new ways to get your message to potential customers.

2. Be On The Lookout For New Markets

Be alert! Diversification is the key to staying on the cutting edge of an everchanging marketplace. You’ll be insulating yourself against the effects of these changes by continuously changing as well. And hey… you never know when a brand new market will translate into millions in sales!

You don’t have to go out on a limb to reach new markets. There are marketing niches within the market you are currently dealing with. Think of it like this…your market can be subdivided into several narrowly defined markets. A Multi Level Marketing company may notice that many of its prospects are stay-at-home moms and retirees. Hey a few advertisments directed at the right people…two additional Web pages targeting stay-at-home moms and retirees linked to their home page…and they’ve effectively customized their markets and are likely to see a 20 percent increase in sales.

3. Invest In New Products or Services

Have you noticed a continuously progressing slump in the sales and profits of a product or service you currently offer? It’s no sweat if you have other products and services to fill the gap. Keep a sharp eye out for new products and services that complement what you already have to offer.

A bridal shop owner may have a humming business that sells gowns and veils, but what about tuxedos? Wouldn’t it be easier for the wedding party to get everything in one place? Tuxedos aren’t just for weddings…proms and parties call for bow ties and tails as well. The potential is expansive.

You see, you don’t have to be intimidated by clever competition and new technology when you stay on the edge, and make changes with it. Try these 3 strategies to keep you sales numbers vibrant and climbing, and reach those objectives!

Thank you for reading this article.I hope you found it and the product useful and informative.If so please tell your family,friends and colleagues. The main site link is

http://this-is-how-i-started.info

Are You Serious About Making Money in International Trade?

Then CLICK HERE.

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Posted in Marketing | Tagged advertising, advertising methods, business, business goals, marketing, markets, objectives, product, products and services, profits, sales, services, success | Leave a comment

Sales: 5 Ways To Beef Them Up …Immediately

Posted on March 29, 2012 by How to learn online business

Want to really boost your sales ? Really beef them up?

Then read on.

Last week, one of my friends—we’ll call him Rick—had a demo scheduled with a prospect. The standard “show up and throw up” they typically did early in the sales cycle.

Trying to shorten the sales cycle, I asked naively, “Why does the customer want to buy? What are they trying to accomplish?” Rick couldn’t tell me. I asked if he thought the sales people knew. He said no. I gave him an suggestion: he had to find out “Why,” “Why now,” and “What’s it worth.” Otherwise say – no demo.

In other words, no compelling reason to buy…No demo.

So Rick took a risk, (which really surprised me) and is rapidly moving to a fully-paid trial implementation with all prospects.

Sure, long-term objectives and plans still matter.

Entrepreneurs and executives alike are demanding help on how to improve revenues and profits right away.

But how do you make the quickest difference? I suggest you focus the bulk of your energy on revenue generation. In other words, sales! And don’t do it the same old way either, because — as you may have noticed — it isn’t working that well.

Here are five ways for your sales force to bring in more business in short order. There are no magic bullets, but just last week I heard one of these techniques being used to close a deal the following day! Use one or use them all. Each technique will have its own effect, and each will multiply the power of the others.

1. Sell return on investment, and sell it to the CFO.

Sales people are complaining that while the pipeline may be full, the deals are taking too long to close. Perhaps that’s why the pipe is so full! What are the reasons for this? Companies have money, and in many cases they have needs. But many people are so scared THEIR customers aren’t going to buy THEIR wares, they are loath to spend any money themselves. The result? They are only willing to spend money when they absolutely see near-term financial payback, and the CFO is killing many deals.

The solution? Sell the return on investment. Sell the payback. And sell it to the CFO. Arm your salespeople with two things: A series of case studies that document the returns from using your product, and a well-defined ROI process worksheet. Work with the CFO to build the ROI case so that he or she owns it. This is the only way they come to believe it. Make it their idea and instead of killing your deal, they will help you close it.

2. Forget USP. Determine your Usage Cases

Instead of focusing on why your product is the latest and greatest, clarify the ways in which potential customers will use your product to solve specific problems and produce tangible results. Then, instead of touting the “benefits” of your product–which often fall on deaf ears, anyway–engage your prospects in conversations about what costly and quantifiable problems they now have, and how they might use your product or service to alleviate those.

And, as sales guru Mike Bosworth says, don’t tell them your offering IS the solution. You’re a sales “guy” and they won’t believe you. Instead, ask them if your possible solution might help them. If they believe it does, they have accepted your solution as truth. Then get them to tell you, in real monitary terms, what fixing that problem is worth.

3. Increase Sales Training. Use the 10% solution.

But don’t expect any one salesperson–even your superstars–to be 100% at every part of your sales process. They almost never are. But there is a way you can raise the level of every person in your sales organization—immediately.

Use this process adopted from W. Edwards Demming’s principle of optimization. Break your sales process into as many discrete–but meaningful–steps as you can..

Cold calling.

Letter writing.

Setting appointments.

Identifying pain.

Writing proposals.

Presenting.

And so on. Find out who in your organization excels at each step, and have those reps explain their methods and mindset to the rest of your sales force. Do all the steps at once in a marathon session, or one step at a time. Either way, the results will be amazing.

4. Use the 80/20 Rule. And get rid of the bottom 20.

There’s no room in today’s world for mediocre producers. Hold each member of your team accountable for reaching two kinds of performance benchmarks: results measurements, which include not only revenue, but perhaps new accounts and repeat business, and action measurements, which might include prospecting calls, appointments, and new contacts.

Not every sales person will be a superstar, but every one should pay their own way–and then some. Salespeople who aren’t producing not only cost you money, they drag down the performance of your whole organization. You may not pay them very much, but why pay them anything? I suggest you do both yourself and them a favour, and let them go. Don’t worry about having an empty desk: that warm chair was an expense your company doesn’t need.

If you feel it isn’t fair to “dump” them, or if your sales cycle is too long to measure short-term revenue results, give the problem reps a 30-day plan to increase their level of activity in specific ways. That’s long enough to see an improvement if there’s going to be one.

5. Track your results and work harder

Most entrepreneurial sales organizations fail to analyze their efforts. They have no idea how much effort–or money–it takes to create a new customer. The only indication they have of whether salespeople are “doing enough” is based on the revenue numbers. The answer? Track both activity and results, and use the statistics your garner to quickly raise performance. Break your sales process into a series of meaningful steps, counting each time a rep completes one. Calculate averages and set a benchmark. And while you’re at it, analyze the percentage of deals that close whenever you complete that step. That knowledge can dramatically improve your sales forecasts.

Once you establish benchmarks–this one’s a no-brainer–RAISE THE BAR. Yes, that’s right, because the fact is, revenue isn’t coming in fast enough. Do everything discussed above to improve your sales effectiveness–then do more of it. Just working smarter isn’t going to cut it. You’re going to have to work harder as well. And anyone who doesn’t want to? See number 4 above and watch the sales fly.

http://this-is-how-i-started.info

Are You Serious About Making Money in International Trade?

Then CLICK HERE.

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Posted in Sales | Tagged Advisory Boards, Executive Coaching, Growth Strategies, Strategic Planning, strategy, Valuation | Leave a comment

The 40th Wedding Anniversary: A Big Thank You From Maggs and Me.

Posted on March 27, 2012 by How to learn online business

We don’t know how you found out, but for all those who sent us your congratulations a heartfelt thank you from the two of us.

We managed to celebrate our milestone on the actual date (18th March) with a crowd of relatives and friends in a 16th Century Old Schoolroom in the village of Chew Magna here in Somerset, UK.

A great time was had by all, and all agreed that we should do this more often, and not just every 40 years.

Perhaps we could invite you all next year?

Thanks again to all of you.

Now back to work – I have some articles to write!

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Business Development Sales : 5 Surefire Ways to Increase Sales

Posted on March 12, 2012 by How to learn online business

The core of every business development is sales. Many of the strategies to increase sales offline are applicable online, but not all of them. On the Internet, everybody can effort to fail fast and learn from it. Better still, after years of testing and tracking what works online, people can just learn from other people’s experience and cut the learning curve tremendously.
The Internet has changed how people do their business. Even small business owners are able to reach global market inexpensively nowadays, selling anything from apparel, collectibles, to computer software, service and coaching.

Here are 5 of the surefire ways to increase sales:

1. Establish a sound affiliate program

If it is just another affiliate program, then don’t expect to have different results. Focus on building a sound affiliate program, with the tools and materials to support affiliates to promote a program easily. After all, affiliates work like clockwork and should be seen as a team. Provide them with the right promotion tools and they will more likely promote the program.

Give the customers an option to join the affiliate program after purchase. Satisfied customers are one of the best marketing for any business. Spread the good words through word of mouth. Best of all, they are paid just for doing that.

2. Follow-up after first purchase

The hardest task in any business is acquiring the first sale. Make sure that capturing customers’ name and email addresses are the least information gathered from a sale. With that information in hand, follow-up with existing customers, probably through an automated mechanism like timely autoresponder.

This effort has been proven to decrease refund on products and increase customers’ satisfaction. Every once in a while, mention a related product that might be of interest to the customers. Write a review and provide real results. Such promotion is extremely inexpensive, but very effective in practice. The product can be anything, including an affiliate program.

3. Use up-sell technique

Just before a customer check out to the payment gateway, prompt for optional upgrade to the better, bigger, or nicer product for a fairly steep discount, preferably not available elsewhere.

A certain number of customers will choose the option, which translates into additional sales, almost without additional effort.

4. Provide discount coupons

Coupons urge customers to come back and shop. Promotional coupons work for both advertising and some forms of joint venture. Customers love to know that they get lower price for what they buy. Coupons make it so real and tangible.

5. Cross-promote with other related products

There is no limit as to how this could be accomplished. Joint venture with other business or even competitors is feasible as long as it brings a win-win situation.

One example would be to give away sample of other product or service as part of the whole package. As long as the sample is relevant to the customer, this promotion could only be seen as an added value instead of pure advertising.

There are many other tactics to increase sales but above tips have been proven to work again and again. Choose one at a time and take action.

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Posted in Business Development Sales | Tagged affiliate program, affiliates, business, business development sales, Coupons, increase sales, Internet, Joint venture, sales. | 1 Comment

Your Business : How To Do Your Thinking Outside The Box

Posted on March 6, 2012 by How to learn online business

You’ve heard the expression “thinking ouside the box,” but do you know how to do it? There are some simple techniques for coming up with solutions “outside the box.”

When innovators talk about thinking outside the box, they mean coming up with creative ways to solve problems – new ways to look at things. How do they do it? How can you do it too? We first have to ask what the “box” is. Then we can look at how to get outside of it.

The “box” is the normal way of doing things and looking at things. It is the assumptions that almost everyone involved is making. The best way to start thinking out of the box then, is to identify and challenge all the assumptions that make up thinking inside the box.

One of the major liquor brands was faltering years ago, and they couldn’t seem to boost their sales. Promotions, lowering the price, getting better shelf placement – these were the “in the box” solutions. Then someone challenged the assumptions, by asking “What if we stopped the promotions and just raised the price?”

The price was raised as an experiment, and sales soon doubled. As it turns out, some types of liquor are bought quite often as gifts. Buyers don’t want to buy the most expensive one, but they also don’t want to seem cheap, so they won’t buy products that don’t cost enough. Now imagine what happens to your profit margins when you raise the price and double the sales. That’s the power of thinking outside of the box.

Ways To Get Outside The Box

Challenging assumptions is a powerful creative problem solving technique. The difficult part is to identify the assumptions. If you are designing a new motorcycle, write down assumptions like “speed matters,” “it has to run on gas” and “it needs two wheels,” not because you expect to prove these wrong, but because challenging these can lead to creative possibilities. Maybe the time has come for an electric three-wheeled motorcycle.

Another way to get to creative solutions is to “assume the absurd.” This is either fun or annoying, depending on how open-minded you can be. All you do is start making absurd assumptions, then finding ways to make sense of them. The easiest way to do it is by asking “what if.”

What if a carpet cleaning business was better off with half as many customers? It seems absurd, but work with it. Hmm…less stressful, perhaps. More profitable if each customer was worth three times as much. Is that possible? Commercial jobs that involve large easy-to-clean spaces (theaters, offices, convention halls) make more money in a day than houses, with fewer headaches. Focusing on getting those accounts could be the most profitable way to go – not so absurd.

Another way to more innovative ideas is to literally do your thinking out of the box. Get out of the house or the office. Look around at how others are doing things. On busses in Ecuador, salesmen put a product into everyones hands and let them hold it while they do a sales pitch. Then you have to give back “your” product or pay for it. It is very effective. How could you use the principle in your business?

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Posted in Your business | Tagged assume the absurd. outside the box, creative problem solving, thinking outside the box | 4 Comments

Small Business : 8 BIG Small Business Mistakes

Posted on February 23, 2012 by How to learn online business

Do you realize that there are mistakes you can make at various stages of your small business’ growth that can be slowly killing it for months or even years if you don’t watch for them?

Well, these mistakes do exist and they are not just reserved for the rookie companies. Many working businesses, including those you might think are “successful” because they’ve been around for 10+ years, are often still making them…and are possibly losing a lot of money and/or wasting a lot of time in the process.

Although some of these big and sneaky mistakes seem aimed more at service type companies, they really do fit the bill for almost any type of industry. I’ve done my best with the listings below to give examples to prove it.

Underestimating Project/Service Time- This is a big one and it pertains to service companies as well as companies that sell a product. This is a service company’s bread and butter. If you don’t estimate your time to perform each and every service in your repertoire, you will get burned and there is little you can do about it but bite the bullet and learn from it. The best way to estimate time is to do it once yourself or watch your best employee do the task and then throw in a little fudge factor on top of it. For product companies, time becomes an issue with logistics so be aware!

Not Knowing YOUR Company Numbers/Incorrectly Setting Prices- Notice I emphasized the word “your”. It’s a common mistake to use a competitor’s as your pricing gauge without actually knowing why they use those numbers. Think about the nightmare you will get yourself into if you take a competitor’s price, cut it by 10% and then start selling. What if the competition has a bad pricing structure and is barely making money or even losing money?!?! What if your costs are more than theirs?!?! You can use competitor as a starting point but you can’t base your whole strategy on it.

Different industries have their own variables as far as costs go and you need to be aware of them for your project or product pricing. What you pay for a product you are going to sell is not the only cost to have in your head when you are pricing products. How much your labour and materials cost for a service is only a piece of an hourly rate. Employees cost more than just salary and not every employee is part of your labour cost. Every company has insurance to pay for. There are tons of overhead expenditures that need to be part of your price. Oh, by the way, the big one that many people forget about in their price is the quality factor. What you include as “standard services” or “standard product features” as well as job site etiquette or in store service or warranties all need to go into your pricing. I’ll get to more on why in the next segment.

Not Charging for All of Your Time & Costs- This seems like a stupid statement to some but I bet most business owners will admit that they have given away a little too much of the farm at times. Hey, there is nothing wrong with giving a little extra here and there to show you care. But either way, that’s not what I’m talking about here. What concerns me are those that put a lot of quality into their work or products or stores and do not cover the cost for it. As an example, say you run a service company and your competitors don’t do a certain standard service that you do. You can’t just undercut their price to steal a job; you need to have that cost covered in your rate and advertise the fact that it comes with the price upfront. Stores undermine themselves, for example, when they put more people on the floor for customer service but don’t charge for it. These things cost you money and when your competitors don’t do them it costs them less money. Put out better service and then under price them, and your competition just has to wait a little bit for you to fall on your face so they can swoop back in.

As a business owner you need to believe that you are providing your clients worthwhile wares that deserve to be paid for. If you get the chance to explain why your prices are higher, then take that opportunity and do it. If they don’t like the fact that you include things that others charge extra for later or that you treat them better, then they are most likely completely price shoppers. You don’t want them as regular customers anyway. Trust me.

Not Getting Paid Fast Enough- That’s right, the old cash flow issue. As long as you are actually making enough money to pay the bills, this problem can be solved, prevented or at least made to be not as bad as it could be. Here’s the deal:

First off all, bill customers very promptly. It is very common for a small business to not have the procedures or systems in place to get invoices generated and out the door in a timely fashion (see the next segment for more). Again, this would seem unlikely since that’s the reason why we are doing the work- to get paid. But it is very easy for the people responsible for getting this info to the billing people to be too busy to get it there or not have enough organization to give it to them the right way.

The second part to slowing down or stopping a regular cash flow crunch is to make the quickest payment deals possible with customers and the slowest possible with vendors and employees. If there is any way not to pay employees any more than twice a month, you better do it. Contractors always have an issue with this. If you must pay weekly, then tell them before they are hired that they will be getting the first week held back, essentially buying you a week. It will help, I promise.

Part three involves credit. If your company can get a credit card, then get it. This allows for certain important things to be bought (that you can afford) that might come up during a cash flow crunch. Better yet, especially if you have no choice but to deal with 45+ day customer payments, do your best to get a company line of credit. This is a must if you plan on selling to the government or doing commercial service work. These clients often have 60 to 90 day wait periods.

Failure to Have Solid Systems and Procedures in Place- Too many procedures (known as “red tape”) is the reason why many people start their own business in the first place. Unfortunately, having no procedures and systems in place at all is not an alternative. Depending on the type of industry, business owners must come to a happy medium or chaos and the unknown will ensue. Some basic examples where procedures or systems are needed include billing, collections, payroll, hr (interviewing, hiring, vacations, benefits, job responsibilities, etc.), manufacturing, operating equipment, maintaining equipment, inventory, sales calls/visits and logistics to name a few.

Even a one person show needs to have some admin procedures in place. This will make it easier to hire temps and subcontractors and control what they are doing for you. Without at least a watered down version of a system or procedure to do everyday work, you will be to blame for causing many major headaches as your company grows. I can’t emphasize how important this is for when you bring on new employees. I’m sure you heard this before, but I am also a big proponent of having an employee handbook even for one employee. It’s amazing the trouble people can cause business owners just because they allow you to pay them.

Spending Advertising Money Just to Say You Advertise- I would almost rather see my clients not advertise then to spend without regard to tracking the results. There is no point in a marketing campaign if you do not put things in place that allow you to measure how well the plan is working. The other wasteful part of marketing that many people make the mistake of doing, is not tracking their previously successful campaigns. Why some people think that just because a $400 dollar a month ad worked once very well for one busy season, that it will automatically work every year after that is beyond me.

Spreading Yourself Too Thin- This is a classic mistake made by every entrepreneur. The key is to figure out when you are at that “wearing too many hats” point and start getting some help. The solution here is to know your strengths and to be able see when you are not performing the duties that demand these skills. If you are the best sales person on the company, you can’t get caught up in day-to-day operations. If you do, sales will slip and eventually you won’t have any operations to worry about. Think about this to help you figure out if you are spread too thin: Did you really go into business for yourself to work 80+ hours a week?

Not Getting Help Soon Enough- Set goals to know when to hire people to take over where you are light on knowledge. Not getting help or waiting too long can kill a company. Most people who start a business do it because they are good at the technical end or the sales end. If you know the best way to make a widget, then your strength is in production and that is where your time should be spent. Hire an outside company or consultant to take care of the sales and marketing and then hire inside when you can afford someone full time. Don’t be something to your company that you are not. It will only hold you back.

The three big issues people like to tackle themselves but usually are least knowledgeable about are legal issues, accounting/bookkeeping issues and daily operations issues. The odds are that these three things are your weakest link so if you don’t have a partner that has the background for these subjects, then be prepared to get help as soon as possible. It’s preferable that you do this before you start a business.

Although looking for these problems at any time is a good idea, the end of a year or season is an excellent business interval to make sure you are not making these errors. Take the time, or make the time, to fix these problems. If you don’t know how to reverse the problems, then get some help. If you really don’t have enough time to either figure out if you have these issues or know they are there and can’t break away long enough to do it right, then get some help.

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Are You Serious About Making Money in International Trade?

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Posted in Small Business | Tagged business advice, business financing mistakes, mistakes, small business help | 3 Comments

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